---
title: "Mashgin Statistics and Sources"
description: "Every statistic cited in Mashgin's FAQs, from locations and transactions to pricing, speed, and ROI results, with its source."
url: "https://faq.mashgin.com/faq/mashgin-stats-reference"
updated: "2026-10-19"
---

Every statistic cited in these FAQs, with its source.

| Stat | Figure | Source |
| - | - | - |
| Locations using Mashgin | 5,000+ (Sept 2026) | Mashgin internal product usage data |
| Total transactions processed | 1.7 billion+ (Sept 2026) | Mashgin internal product usage data |
| Unique monthly active users | 44 million+ | Mashgin internal product usage data |
| Total transactions milestone | Passed 1 billion in 2025 | [Sports Business Journal (April 2025)](https://www.sportsbusinessjournal.com/Articles/2025/04/30/mashgin-hits-one-billion-transaction-milestone/) |
| Professional sports stadiums using Mashgin | 65% | [Stadiums industry page](https://www.mashgin.com/industry/sports-entertainment-venues) |
| Sports venues using Mashgin | 150+ | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study) |
| Convenience stores using Mashgin | 4,000+ | [Convenience stores industry page](https://www.mashgin.com/industry/convenience-stores) |
| Stores using Mashgin through Verifone Vista | 100+ | Mashgin internal product usage data |
| Cafeterias using Mashgin | 150+ | [Business Dining ROI Study](https://www.mashgin.com/reports/business-dining-roi-study) |
| Universities using Mashgin | 100+ | [Higher education industry page](https://www.mashgin.com/industry/higher-education) |
| Ski resorts using Mashgin | 30+ | [Ski ROI Study](https://www.mashgin.com/reports/ski-roi-study) |
| Integrations | 50+ | [Integrations page](https://www.mashgin.com/solution/integrations) |
| Item-level accuracy | 99.9% | Mashgin internal product usage data |
| Item-recognition time | 0.5 seconds or less, measured from when an item is placed on the tray to when it is identified and rung up | Mashgin internal product testing data |
| Camera setup | 8 cameras in stereoscopic pairs | [Vision checkout overview page](https://www.mashgin.com/solution/overview) |
| Pricebook size handled | 5,000+ items | Mashgin internal product usage data |
| Time to add a new item | About 60 seconds | Mashgin internal product usage data |
| Items loaded before one campus opening | Almost 1,000 | [Mashgin homepage (Keith Wilson quote)](https://www.mashgin.com) |
| System uptime | Over 99.9% | Mashgin internal product usage data |
| Support response time | 2–3 minutes average, 24/7 | [Deployment page](https://www.mashgin.com/solution/deployment) |
| Kiosk footprint | About 50" x 30" of counter space | Mashgin internal product usage data |
| Time to customer-ready after devices arrive | Less than an hour | Mashgin internal product usage data |
| Starting price | $1,000 per kiosk per month (about $33/day), hardware included, no transaction fees | Mashgin internal product usage data |
| Payback period | 2–4 months for most customers | Mashgin internal product usage data |
| Transaction volume increase | 20–50% at most locations | Mashgin internal product usage data |
| Profit lost to long lines (c-store) | $65–$100 per store per day | [The Cost of Lines in Convenience Stores](https://www.mashgin.com/reports/the-cost-of-lines-in-convenience-stores) |
| Stadium concessions revenue lift | 40–50% typical | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study) |
| Ski resort F\&B revenue lift | 40% | [Ski ROI Study](https://www.mashgin.com/reports/ski-roi-study) |
| Cafeteria employee participation | Up 50%+ (on-site lunch 35% to 55%; going out 25% to 10%) | [Business Dining ROI Study](https://www.mashgin.com/reports/business-dining-roi-study) |
| On-site vs. off-site lunch time | 15–30 minutes vs. an hour or more | [Business Dining ROI Study](https://www.mashgin.com/reports/business-dining-roi-study) |
| VisioLab Growth plan pricing | Monthly: $399 + $69 hardware lease + 3.0% + $0.10/transaction. Annual: $407/month + 1.8% + $0.03/transaction | [VisioLab pricing page (checked Sept 2026)](https://www.visiolab.io/pricing) |
| Cost per station per day (Mashgin vs. VisioLab) | $33 vs. $56–$256 (monthly) or $35–$140 (annual) at 100–600 transactions/day | [Calculated from published pricing ($10 cart, 30-day month)](https://www.visiolab.io/pricing) |
| Carts with at least one error (3-item cart) | 0.3% at 99.9% accuracy; 14% at 95% accuracy | Calculated |
| Transaction times at live sites | 11–18 seconds | [Mashgin case studies](https://www.mashgin.com/resources/mashgin-case-studies) |
| Manual checkout benchmark | 60–90 seconds | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study) |
| Stadium transaction times with Mashgin | 12–15 seconds | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study) |
| Stadium wait-time reduction | More than 70% | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study) |
| Stadium demand math (100,000 seats) | 75% of fans want concessions; 1 register serves \~15 fans per halftime; most venues serve 10% or fewer | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study) |
| Kiosk planning assumption | 2 transactions per minute (120 per hour) | Mashgin internal product usage data |
| Peak kiosk capacity | About 310 transactions per hour | [Cleveland Clinic case study](https://www.mashgin.com/case-studies/cleveland-clinic) |
| Fastest transactions | 3–4 seconds | Mashgin internal product usage data |
| College student median transaction | About 7 seconds | Mashgin internal product usage data |
| Fleet-wide median transaction | About 20 seconds | Mashgin internal product usage data |
| C-store transactions per 15-minute rush | 1 cashier: 12. 2 cashiers: 22. 1 cashier + 1 Mashgin: 30. 1 cashier + 2 Mashgins: 43. Consolidated store: 47 | [C-Store Throughput Study](https://www.mashgin.com/reports/ai-checkout-cashier-throughput-labor-efficiency-study-nacs) |
| Throughput gain from one Mashgin | 150% | [C-Store Throughput Study](https://www.mashgin.com/reports/ai-checkout-cashier-throughput-labor-efficiency-study-nacs) |
| Speed vs. a cashier | About 4x faster (15 seconds vs. 1 minute) | [C-Store Throughput Study](https://www.mashgin.com/reports/ai-checkout-cashier-throughput-labor-efficiency-study-nacs) |
| Checkout volume one employee handles | 3 or more cashiers' worth | Mashgin internal product usage data |
| Kiosks one employee oversees | 3–4 | [Sports ROI Study](https://www.mashgin.com/reports/sports-roi-study); [Business Dining ROI Study](https://www.mashgin.com/reports/business-dining-roi-study) |
| Customers one c-store cashier can serve at once | 3 or more | Mashgin internal product usage data |
| Cafeteria line reduction | 80% shorter on average | [Business Dining ROI Study](https://www.mashgin.com/reports/business-dining-roi-study) |
| Ski resort lines and checkout | 80–90% shorter lines; checkout in 15 seconds or less | [Ski ROI Study](https://www.mashgin.com/reports/ski-roi-study) |
| Ski dining revenue concentration | 85%+ between 11am and 1pm | [Ski ROI Study](https://www.mashgin.com/reports/ski-roi-study) |
| Ski front-of-house labor reallocated | About 50% | [Ski ROI Study](https://www.mashgin.com/reports/ski-roi-study) |
| Honda Center | October 2021 sales beat the location's entire 2019 season; 50% less staffing; 16.5-second median; paid back within 6 months on labor alone | [Honda Center case study](https://www.mashgin.com/case-studies/honda-center-transforms-fan-concessions-with-mashgin) |
| UT Austin, DKR Stadium | 125% more revenue per point of sale replaced; 12.5-second median; 100+ kiosks | [DKR Stadium case study](https://www.mashgin.com/case-studies/dkr-stadium-doubles-sales-with-mashgins-computer-vision-checkout) |
| UT Austin, DKR Stadium (SBJ) | Up to 125% YoY sales; median transaction 35 seconds to 10 seconds | [Sports Business Journal (July 2026)](https://www.sportsbusinessjournal.com/Articles/2026/07/23/the-texas-longhorns-lean-even-further-into-mashgin-and-self-checkout/) |
| Empower Field at Mile High | 17 kiosks; 4x faster (18 seconds); 34% more revenue; \~250 more orders per game | [Empower Field case study](https://www.mashgin.com/case-studies/empower-field-cuts-concession-lines-in-half-with-mashgin) |
| BMO Stadium (LAFC) | 12.5-second median; 20–25% sales lift in A/B test; 4 more kiosks ordered after 2 weeks | [BMO Stadium case study](https://www.mashgin.com/case-studies/bmo-clears-the-concourse-boost-concession-sales-with-mashgin) |
| Cleveland Clinic | 5 kiosks; 3.5x throughput; 11.3-second median; 80% faster; \~5,000 people a day; 3 or fewer cashiers | [Cleveland Clinic case study](https://www.mashgin.com/case-studies/cleveland-clinic); [Business Dining ROI Study](https://www.mashgin.com/reports/business-dining-roi-study) |
| St. Joseph's/Candler Hospital | 110% sales increase | [Candler case study](https://www.mashgin.com/case-studies/candler-hospital-boosts-sales-110-with-24-7-availability-through-mashgin) |
| John Deere (Aramark) | 20% more sales; 15% participation lift; 4x faster; 13-second average | [John Deere case study](https://www.mashgin.com/case-studies/john-deere-boosts-cafe-sales-20-in-two-weeks-with-mashgin) |
| VyStar Veterans Memorial Arena | 20% sales increase | [VyStar case study](https://www.mashgin.com/case-studies/vystar-veterans-memorial-arena) |
| San José State University | 18% more sales | [SJSU case study](https://www.mashgin.com/case-studies/sjsu-boosts-sales-18-with-mashgins-ai-checkout-system) |
| Liberty University | 26% YoY revenue increase | [Liberty University case study](https://www.mashgin.com/case-studies/liberty-university) |
| Northern Arizona University | 69% more fall semester revenue ($426,899 to $721,593); \~$295K incremental; 2 kiosks | [Northern Arizona University case study](https://www.mashgin.com/case-studies/northern-arizona-university) |
| Palisades Tahoe | 26 kiosks in 7 cafes; peak waits 15 minutes to 1–2 minutes (80%); up to 40% more sales on peak days | [Palisades Tahoe case study](https://www.mashgin.com/case-studies/palisades-tahoe-cuts-food-lines-80-with-mashgin) |
| C-store shoppers who prefer Mashgin | 85% overall; 88% high-frequency; 93% nicotine users; 93% $100K+ income | [Do C-Store Shoppers Prefer to Checkout with Mashgin?](https://www.mashgin.com/reports/c-store-checkout-preference-report) |
| C-store shoppers who would leave over long lines | 64% overall; 77% high-frequency; 81% nicotine buyers; 79% $100K+ income | [The Impact of Lines on Conversion and C-Store Shopper Experience](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| C-store shoppers more likely to return after fast checkout | 73% | [The Impact of Lines on Conversion and C-Store Shopper Experience](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| Shoppers who leave by line length | 5% at 1 person; 50% at 4; 100% at 10+ | [The Cost of Lines in Convenience Stores](https://www.mashgin.com/reports/the-cost-of-lines-in-convenience-stores) |
| Shoppers who quit a store after 2 or fewer bad experiences | 56% | [Do C-Store Shoppers Prefer to Checkout with Mashgin?](https://www.mashgin.com/reports/c-store-checkout-preference-report) |
| C-store staff who prefer Mashgin | 80% of cashiers; 88% of managers and shift leaders | [C-Store Cashier Experience with Mashgin](https://www.mashgin.com/reports/c-store-cashier-experience-report) |
| C-store exit survey (136 shoppers) | Good or better: 97% vs. 87%. Poor: 3% vs. 13%. Clean: 77% vs. 58% | [Shopper Satisfaction in Mashgin-Powered C-Stores](https://www.mashgin.com/reports/c-store-customer-satisfaction-report) |
| NCAA fan survey (553 fans) | 85% abandoned a line; 81% would buy more; 77% missed a play; 60% feel rushed; 83% positive with Mashgin; 77% saw shorter lines; \~15-minute waits; $79 per game | [2025 NCAA Fan Concessions report](https://www.mashgin.com/reports/2025-ncaa-fan-concessions-report) |
| Adelaide Oval fans who prefer Mashgin | 71% over cashier checkout (\~1,000 AFL fans, 2024) | [Independent survey (PRWeb release)](https://www.prweb.com/releases/71-of-fans-at-adelaide-oval-prefer-mashgins-ai-solution-to-traditional-checkout-302042865.html) |
| Ski guests who would choose Mashgin | 85% | [Ski ROI Study](https://www.mashgin.com/reports/ski-roi-study) |
| Stadium total loss with Mashgin | 1.3% across 1,167 audited transactions | [Sports Venue Shrink study](https://www.mashgin.com/reports/sports-shrink-study) |
| Retail industry average shrink | 1.62% | [NRF National Retail Security Survey 2020](https://nrf.com/research/national-retail-security-survey-2020) |
| Amazon Go hardware cost | At least $1 million for the first store | [Bloomberg via Retail Dive (Sept 2018)](https://www.retaildive.com/news/amazon-reportedly-mulling-3k-amazon-go-stores-by-2021/532806/) |
| Just Walk Out sales needing human review | \~700 of every 1,000 in 2022 (goal: 50) | [The Information via Business Insider](https://businessinsider.nl/amazons-just-walk-out-technology-relies-on-hundreds-of-workers-in-india-watching-you-shop/) |
| Amazon Just Walk Out footprint | Removed from \~40 U.S. Amazon Fresh stores; kept at 130+ third-party sites | [Digital Commerce 360 (April 2024)](https://www.digitalcommerce360.com/2024/04/03/amazon-replaces-just-walk-out-technology-with-smart-carts-in-grocery-stores/) |
| Monthly transaction growth | 3 million (March 2022) to 40 million (March 2025) | Mashgin internal product usage data |
| Monthly transaction growth | 1,233%: 3 million (March 2022) to 40 million (March 2025) | [Sports Business Journal (April 2025)](https://www.sportsbusinessjournal.com/Articles/2025/04/30/mashgin-hits-one-billion-transaction-milestone/) |
| Year Mashgin was founded | 2014 | Mashgin company information |
| Series B funding | $62.5 million at a $1.5 billion valuation, led by NEA (May 2022) | [Retail Dive (May 2022)](https://www.retaildive.com/news/self-checkout-tech-maker-mashgin-raises-625m/623508/) |
| HMSHost airport rollout | 8 U.S. airports, 60 Mashgin systems planned (2021) | [Travel Markets Insider (December 2021)](https://travelmarketsinsider.net/hmshost-speeds-up-service-across-8-airports-with-mashgins-computer-vision-self-checkout/) |
| Airport checkout time (HMSHost) | About 10 seconds; 400% faster than traditional point of sale, per HMSHost | [Travel Markets Insider (December 2021)](https://travelmarketsinsider.net/hmshost-speeds-up-service-across-8-airports-with-mashgins-computer-vision-self-checkout/) |
| Staff training time at a new store | 1 day or less | Mashgin deployment team |
| Power Counters per cashier in high-volume c-stores | Often 3 (smaller stores: 1–2) | Mashgin deployment data |
| Unit repair or replacement time | Usually within 24 hours, included in the subscription | Mashgin support policy |
| Security certifications | SOC 2 Type I and SOC 2 Type II | Mashgin Security & Compliance Overview |
| Data protection compliance | GDPR compliant | Mashgin Security & Compliance Overview |
| Ski guest survey sample | 635 U.S. adults who visited a ski or snowboard resort in the past 12 months (fielded Aug 2026) | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers naming food waits a top-3 problem | 23% (sixth of seven issues) | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers who changed a purchase because of a food line | 74% overall; 73% of those who did not name food waits a top-3 problem | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers who worked around a food line | 97%: brought food 54%; left resort 48%; skipped an item 40%; switched outlets 38%; bought less 19% | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Ski food line wait tolerance | 57% give up before 15 minutes; 7% wait as long as it takes | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers who shift meal times to avoid the rush | 83% (33% almost every ski day); abandonment 76–79% vs. 59% | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Ski food and beverage spend | $43.94 per ski day; 7.9 ski days per season; $47.15 (3+ night trips) vs. $35.69 (day trips) | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Ski purchase abandonment by guest segment | Single-resort pass 79%; overnight 76%; day trip 73%; multi-resort pass 72% | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers who would spend more with sub-minute checkout | 70% (29% noticeably, 41% slightly); stated intent | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers who would choose a sub-minute checkout outlet | 78% very or extremely likely | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Skiers saying sub-minute lines would improve satisfaction and return visits | 98% (58% major, 33% moderate) | [Mashgin 2026 Ski Resort Dining & Guest Experience Survey (Centiment, Aug 2026)](https://www.mashgin.com/reports/2026-ski-resort-dining-guest-experience-report) |
| Convenience store rush period | Five-minute window with 8+ transactions; 10–15 per day (commute, lunch, early evening) | Mashgin POS traffic data |
| Customers one register serves in a five-minute rush | Manual register 3–5 (60–90 seconds per transaction); Mashgin about 20 (15 seconds) | Mashgin field measurements |
| Transactions lost to lines per c-store per day | 20–35 ($60–$105 in profit at $3 per transaction) | [2025 Convenience Store Shopper Experience Report](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| Annual profit lost to lines by store type | $21,900 (10 rushes a day); $30,660 (12); $38,325 (15); about $3.1M for a 100-store chain | [2025 Convenience Store Shopper Experience Report](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| Profit per convenience transaction | About $3 | NACS State of the Industry data |
| Bad experiences before shoppers stop visiting a store | 1: 22%; 2: 34%; 3: 23%; 4: 10%; 5: 4%; more than 5: 4%; never: 3% | [2025 Convenience Store Shopper Experience Report](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| Experiences that make c-store shoppers leave without buying | Unsafe environment 68%; unclean store 68%; missing products 58%; long lines and checkout 52% | [2025 Convenience Store Shopper Experience Report](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| Power Counter rush throughput | 4+ customers per minute per cashier | [2025 Convenience Store Shopper Experience Report](https://www.mashgin.com/reports/2025-convenience-store-shopper-experience-report) |
| Fans who buy food or drinks every game | 88% | [2025 NCAA Fan Concessions report](https://www.mashgin.com/reports/2025-ncaa-fan-concessions-report) |
| Fans who make two or more concession trips per game | 69% (of fans who buy food) | [2025 NCAA Fan Concessions report](https://www.mashgin.com/reports/2025-ncaa-fan-concessions-report) |
| Fans who name concession stands a most common place to buy food | 73% | [2025 NCAA Fan Concessions report](https://www.mashgin.com/reports/2025-ncaa-fan-concessions-report) |
| Fans who have used a Mashgin kiosk at a game | 65% | [2025 NCAA Fan Concessions report](https://www.mashgin.com/reports/2025-ncaa-fan-concessions-report) |
| Fans who said Mashgin lines were much shorter and much faster | 34% (77% shorter and faster overall) | [2025 NCAA Fan Concessions report](https://www.mashgin.com/reports/2025-ncaa-fan-concessions-report) |
| Average c-store inside transaction | $7.69 basket; about −$0.07 net profit after cost of goods, labor and overhead; about $1.00 with Mashgin cutting labor cost per transaction about 67% ($1.60 to $0.53) | [NACS State of the Industry Report of 2025 Data](https://www.convenience.org/power-your-business/store/nacs-state-of-the-industry-report-of-2025-data) |