What products does Mashgin offer?#
Mashgin offers hardware and software for checkout, ordering, and food service. Its core product is computer vision item recognition for retail checkout, which identifies every item placed on a tray at once, without barcodes. That checkout comes in three form factors: the Power Counter, the Power Counter Mini, and the Kiosk. Mashgin also offers MashTab, a tablet-based device that can run as an onsite ordering station in cafeterias and stores or as a kitchen display system (KDS) for kitchen teams managing orders.
Alongside the software that runs on each device, Mashgin offers four software products: Mashgin Cloud, its analytics, menu management, and reporting hub; Mobile Ordering, a web and mobile ordering interface; Loyalty, customizable loyalty programs for retailers; and MashCash, a stored-value program.
What is Mashgin Kiosk?#
The Mashgin Kiosk is a countertop checkout station built around Mashgin's computer vision. Shoppers place their items on the tray, the cameras identify everything in 0.5 seconds or less, and the shopper pays. The Kiosk can run as self-checkout, with one employee overseeing several kiosks, or as a hosted station with a cashier. Each kiosk needs about 50" x 30" of counter space, a power outlet, and an ethernet connection. Kiosks are used in stadiums, cafeterias, universities, ski resorts, and grab-and-go markets.
What is Mashgin Power Counter?#
The Power Counter is Mashgin's checkout counter for convenience stores. It pairs Mashgin's computer vision with a face-to-face cashier: the shopper sets items down, Mashgin rings them up in about 0.5 seconds, and the cashier handles ID checks, questions, and service. It supports fuel, age-restricted items such as alcohol and nicotine, hot food, car wash, EBT, cash through recyclers from Glory and Crane Payment Innovations, and round-up for charity. In Mashgin's throughput study, one cashier with one Mashgin completed 30 transactions per 15-minute rush, compared with 22 for two cashiers on traditional registers.
What is Mashgin Power Counter Mini?#
The Power Counter Mini is a smaller version of the Power Counter for stores with less counter space. It uses the same computer vision and cashier-assisted checkout in a more compact footprint.
What is Mashgin's Cashier Screen?#
The Cashier Screen is the display on the Mashgin Power Counter that faces the cashier. It gives the cashier visibility into every transaction as it happens, so they can see exactly what Mashgin has rung up while the shopper checks out.
It also includes admin tools that let the cashier edit or remove items in a transaction, verify IDs for age-restricted purchases, audit prior transactions, add new items to the system, watch help and training videos, and contact Mashgin support, all without leaving the counter.
How do promotions and upsells work with Mashgin?#
Mashgin integrates with your existing pricebook and promotions, so the deals you already run carry over to Mashgin checkout. Mashgin can also display promotions and upsells dynamically on the customer-facing screen while the shopper checks out.
Promotions reach the shopper in two ways. A store can show a general promotion on the screen, such as an offer on an item stocked near the checkout counter. And when a shopper places an item that is part of a promotion, Mashgin tells them about the offer. Multi-buy deals such as “Buy 2, save $1” are redeemed automatically, and Mashgin shows the savings on screen.
What is MashTab?#
MashTab is a tablet-based device that can run as an onsite ordering station, where guests browse the menu and place orders, or as a kitchen display system (KDS), where kitchen staff see and fulfill incoming orders. Because one device can fill either role, operators can set up stations to fit each location's layout.
How does ordering work with Mashgin?#
Guests can order in three ways: at a Mashgin checkout station (Kiosk, Power Counter, or Power Counter Mini), at a MashTab onsite ordering station, or through Mobile Ordering on the web or a phone, without downloading an app. Orders for made-to-order food go to Mashgin's KDS, so the kitchen sees orders from every channel in one queue. Because ordering, the KDS, and checkout run on the same platform, they share one menu and one set of reports.
How does Mashgin's KDS work?#
Mashgin's KDS runs on MashTab and shows kitchen staff each new order as it arrives, whether it was placed at a checkout station, an onsite ordering station, or through Mobile Ordering. Staff view, manage, and mark orders complete from the display. Because the KDS is built on the same platform as Mashgin's ordering and checkout, it receives mobile and onsite orders without a separate integration.
Does Mashgin offer a loyalty program?#
Yes. Mashgin Loyalty lets operators run their own customizable loyalty programs, with guests earning and redeeming points from one balance across Mashgin devices, managed from a central dashboard. Operators that already run a loyalty program can keep it: Mashgin integrates with loyalty platforms including Paytronix, PAR Engagement (Punchh), FanMaker, Tappit, Givex, and Ignite Loyalty, so guests can earn and redeem points at Mashgin checkout.
What is MashCash?#
MashCash is Mashgin's stored-value program. Operators can issue balances to employees or guests, accept badge payments against those balances, and track every account in one place, including across multiple programs. It is commonly used in corporate and healthcare cafeterias, where employees pay with their ID badge.
What is Mashgin Cloud?#
Mashgin Cloud is the web-based hub operators use to manage their Mashgin locations. It covers analytics and reporting on sales and transactions, menu management such as adding items and updating prices, and data access through Mashgin's reporting API. Operators with many sites can manage all of them from one account.
What reporting and analytics does Mashgin provide?#
Mashgin Cloud gives operators data on every transaction, including a picture of each one. Reports cover checkout speed, loyalty program participation, payment types, and item-level sales breakdowns and analysis. Operators with multiple locations can view all of them from one account, and the same data is available through Mashgin's reporting API.
Can I manage multiple Mashgin locations from one place?#
Yes. Chains and multi-site operators manage every location and every Mashgin unit from one admin account in Mashgin Cloud. New items only have to be added once, and they scale across all units in the network. Reporting works at three levels: across the whole network, for each site, and for each individual unit, so operators can compare locations and see how every unit is performing.